Patheom

For Boutique Fitness

Marketing done for you, for boutique fitness studios in Southern California and Chicago.

Patheom is a fitness marketing agency working with boutique studios in Los Angeles, Orange County, and Chicago. A busy studio runs on the schedule. Early classes fill, midday classes do not, and a coach calls out before the evening rush. Run two locations and you are covering desks across town. Intro pack questions sit in the DMs until the last class clears.

New members choose a studio by watching the coaching before they walk in. They want to see the room, the pace, and whether a beginner fits. Patheom writes the scripts, films your coaches and classes, and posts the edits to Instagram, TikTok, and Facebook. New-member questions get answered, and first classes land on the schedule. Nothing goes up until you've signed off.

What we do

Three things, built for boutique fitness studios.

Content

We film real classes, with members who've signed a release. Coaches break down one cue at a time: a hip hinge, a plank, footwork on the reformer. The empty room gets its own shots before the doors open. Several locations? Filming days rotate so every studio and its coaches show up. The owner's hour on camera answers what new members ask at check-in. Nobody loses a spot to a tripod.

Offers and ads

On Signature

On Signature, the named offer targets the classes you most need to fill. A reformer studio might run The Starter Week, with beginner classes and a coach's form check. Opening a new location? Make it a founding member presale. Ad spend goes to the platform, separate from our fee. Each ad points to your DMs, and first classes get booked right there.

The inbox

New members ask the same things. Is it beginner friendly? Do I need grip socks? Comments and DMs get answered in business hours. On Signature, a front desk works 24/7 and books first classes. It's AI, running on your schedule, policies, and coaching voice. It lets people know it's an automated assistant. It never asks for health details in a DM. Injuries, surgery, or pregnancy go to a coach with an alert.

Scripts

Three videos we'd film first.

  1. 01Never done reformer? Here's your first class.
  2. 02The squat cue I give every new member
  3. 03Why a full class still gets real coaching

Services

Two ways to work with us.

Price and scope are set on the 15-minute call and sent in writing before we start.

Signature

Full plan

For businesses ready to grow, with ads and a front desk if you book by message.

Strategy, two filming days, ads, and weekly numbers. The full plan.

  • Two filming days a month
  • 24 to 30 videos, scripted and edited
  • Posted to Instagram, TikTok, and Facebook
  • One named offer, with ads on your budget
  • Weekly report with what booked
  • Monthly strategy call with Giancarlo
  • Edits and caption changes back within 24 hours, Monday to Friday
  • Comments and DMs answered
  • A 24/7 front desk that books, if you book by message

Social

Content only

For businesses that need to show up every week.

The content engine. One filming day, a month of videos.

  • One filming day a month
  • 12 to 15 videos, scripted and edited
  • Posted to Instagram, TikTok, and Facebook
  • Monthly report
  • Comments and DMs answered in business hours

How it starts.

  • A 15-minute call. We look at your page before we get on.
  • Price and scope in writing before anything is filmed.
  • Day one is your first filming day. First posts go up within 3 days.
  • You approve every video before it posts.
  • If we run ads, you pay the ad platform for the spend, separate from our fee.
  • A report every month. Your numbers pick what we film next.

Add-ons

  • Extra filming day.
  • TikTok Shop and influencer seeding, for product lines.
  • Multi-location.

Scoped on the call.

The inbox

9:04 PM.A nervous beginner asks about her first reformer class.

She has three studios saved and sends each the same note. On Signature, your front desk replies at 9:05 and says it's automated. It offers a beginner class at two times. She books Thursday evening. She walks in knowing the class was built for beginners.

The Signature front desk. Your voice, your approved prices, booked to your calendar.

A DM at 9:04 PM. never done reformer. do you have a beginner class or some kind of intro pack? The reply at 9:05 PM. Hi, automated assistant here. Intro to Reformer is our class for total beginners. Thursday at 6:30 or Saturday at 9? Booked: Thursday, 6:30 PM. Intro to Reformer, first class.

Where we film

Where we film for boutique fitness studios.

FAQ

Questions from boutique fitness studios.

Our early classes are full. Why film?

Midday classes and new locations still need members, even when the 6am wait list is long. Videos show a beginner the room, the pace, and the coach before she books. Every clip waits for your yes before it goes up.

We run more than one studio. How does that work?

Each location gets its own filming day on a rotation, with its own coaches and room. Replies know each studio's schedule and address. Extra locations change the scope, so Patheom prices that on the call and sends it in writing.

What happens to the content if a coach leaves?

The videos stay with the studio, not the coach. Patheom films several coaches so the account never hangs on one face. When someone new joins, they get on camera early so members meet them before class.

What if I watch a video back and hate it?

A video you do not like never posts. Tell Patheom what is off and it gets re-cut. On Signature, edits come back within 24 hours, Monday to Friday. Members never see a take you rejected.

Do you film group classes with members in the room?

Members appear on camera only after signing your release, and plenty of clips need no member at all. Patheom shoots the coach, the rig, and the room before or after a class. Nothing posts until you have watched it.

Can the front desk sell intro packs and memberships?

On Signature, the front desk explains the intro packs you have approved and books a first class. It will not invent a discount or quote a membership price you have not set. Checkout stays in whatever system the studio uses now.

How fast does a new member's message get answered?

On Social, comments and DMs get answered during business hours by Patheom's team. On Signature, a front desk works around the clock and replies in under a minute, outages aside. It says it is an automated assistant, and health questions go to a coach with an alert.

How much does it cost?

It depends on the scope. We set the price on the 15-minute call and send it to you in writing.

When do I know the price?

Before anything is filmed. Scope and price come in writing after the call, and nothing starts until you say yes.

Is my business a fit?

We build for established businesses doing $1M a year or more. Close to that and growing? Tell us on the call.

Do you have proof?

Our founders have taken local businesses to millions of views. We'll show you the screenshots on the call.

Who runs Patheom?

Four founders run Patheom. Giancarlo Guccione takes the calls, answers the phone listed here, and runs the monthly strategy call on Signature.

Tell us about your business.

We'll text you within one business day to set up the 15-minute call.

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