Patheom
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Chicago

Marketing done for you in River North.

Patheom is a med spa and aesthetics marketing agency in River North, Chicago. Established practices here sit above galleries and restaurants, in brick lofts and glass towers. Med spas run injector schedules from morning to evening. Surgeons split the week between consults and surgery days. Their patients live in the towers along the river and pick a provider by watching one first.

Book the 15-minute call See services

Aesthetic patients want to see who holds the syringe before they sit in the chair. They want to hear how a consult runs and what recovery looks like. Patheom films that in your space, one or two days a month. We write, edit, and post to Instagram, TikTok, and Facebook. You approve each video, and your practice approves every before-and-after.

Where we film

The blocks we know in River North.

River North runs from the river up to Chicago Avenue, west of Michigan. Treatment rooms take upper floors along Wells, LaSalle, Clark, and State. The gallery blocks near Superior and Franklin keep their loft windows and old brick. Hubbard and Grand fill at night with diners who live a few blocks away. Marina City anchors State Street at the river. The Brown Line stops at the Merchandise Mart and at Chicago and Franklin. Streeterville's hospital towers sit just east of Michigan.

Wells Street, River North

Map loads from OpenStreetMap when you tap.

Filming day

A filming day in River North.

We film between patients, in the treatment room, the laser suite, and the consult office. Your injector talks through a plan with a staff member in the chair. Patients appear only with written consent. Charts and screens stay out of frame. Tall loft windows can light a room on their own. We park in a garage and carry the kit up in one elevator trip.

The three things

Content, ads, and the inbox, in River North.

Aesthetic providers in River North can sit a few floors apart. Patients compare injectors, dermatologists, and surgeons on their phones before calling anyone. A clip of your injector mapping a plan lets them hear you before they ride up. On Signature, ads on your budget carry one named offer. An automated front desk also answers DMs day and night and books consults to your calendar. It says it is automated, never asks for health details, and sends anything clinical to your team. We sign a BAA.

Services

Two ways to work with us.

Price and scope are set on the 15-minute call and sent in writing before we start.

Signature

Full plan

For businesses ready to grow, with ads and a front desk if you book by message.

Strategy, two filming days, ads, and weekly numbers. The full plan.

  • Two filming days a month
  • 24 to 30 videos, scripted and edited
  • Posted to Instagram, TikTok, and Facebook
  • One named offer, with ads on your budget
  • Weekly report with what booked
  • Monthly strategy call with Giancarlo
  • Edits and caption changes back within 24 hours, Monday to Friday
  • Comments and DMs answered
  • A 24/7 front desk that books, if you book by message
Book the 15-minute call What's in Signature

Social

Content only

For businesses that need to show up every week.

The content engine. One filming day, a month of videos.

  • One filming day a month
  • 12 to 15 videos, scripted and edited
  • Posted to Instagram, TikTok, and Facebook
  • Monthly report
  • Comments and DMs answered in business hours
Book the 15-minute call What's in Social

How it starts.

  • A 15-minute call. We look at your page before we get on.
  • Price and scope in writing before anything is filmed.
  • Day one is your first filming day. First posts go up within 3 days.
  • You approve every video before it posts.
  • If we run ads, you pay the ad platform for the spend, separate from our fee.
  • A report every month. Your numbers pick what we film next.

Add-ons

  • Extra filming day.
  • TikTok Shop and influencer seeding, for product lines.
  • Multi-location.

Scoped on the call.

Who we film

Who we film in River North.

FAQ

River North questions.

Other aesthetic practices share our building. How do we stand apart?

Promo graphics look alike from one River North practice to the next. A video of your injector explaining a plan belongs to you alone. It lets people feel they know you before the first visit. On Signature, a named offer gives them a reason to message this week.

Can you post before-and-afters from our practice?

Before-and-afters post after the patient signs written consent. Your practice approves every image and its caption before anything goes live. Patheom never promises a result in a caption.

We're on an upper floor with no storefront. How do new patients find us?

The route from the street to your door is worth filming. A short clip follows it from the nearest L stop to your elevator. Replies to DMs give the address, the floor, and the nearest garage. New patients stop guessing which tower is yours.

How much time does a filming day cost us?

One or two filming days a month happen inside your River North suite, between patients. The injector or surgeon spends roughly an hour on camera across the whole month. Everything else is your staff, your rooms, and treatments already on the schedule.

Can you film around our building's loading dock rules?

Freight elevator windows and dock times get cleared before the filming day. Patheom moves the gear in one load and works inside your suite. Building staff never have to babysit a crew.

How do we find out what this costs?

Price and scope come out of the 15-minute call, both plans included. You get them in writing before a single filming day is booked. Nothing goes on the schedule until you say yes to that.

How quickly do DMs get answered?

Patheom answers comments and DMs inside business hours on Social, using your practice's words. Signature adds a front desk that replies day or night, in under a minute, outages aside. Anything clinical goes to your team with an alert, and Patheom signs a BAA.

How much does it cost?

It depends on the scope. We set the price on the 15-minute call and send it to you in writing.

When do I know the price?

Before anything is filmed. Scope and price come in writing after the call, and nothing starts until you say yes.

Is my business a fit?

We build for established businesses doing $1M a year or more. Close to that and growing? Tell us on the call.

Do you have proof?

Our founders have taken local businesses to millions of views. We'll show you the screenshots on the call.

Who runs Patheom?

Four founders run Patheom. Giancarlo Guccione takes the calls, answers the phone listed here, and runs the monthly strategy call on Signature.

Tell us about your business.

We'll text you within one business day to set up the 15-minute call.

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