Our medical schedule is already full. Why would we need this?
The cosmetic side is the target here, not the medical one. We film lasers, injectables, and skin quality treatments, and on Signature we run ads for them. Skin checks, biopsies, and rashes stay on your own scheduling, and we never touch that calendar.
I'm a physician, not an influencer. Do I have to chase trends?
Trend chasing is not part of the work: no dances, and only music licensed for business accounts. The videos are you explaining skin the way you do in a consult. We write the scripts from how you already talk, and nothing posts without your sign-off.
Can we show before-and-after photos of our laser patients?
Laser before-and-afters can run on your posts with a signed marketing release, and your practice approves every set. They stay out of ads, because that is what the platforms allow. Each set is unretouched and matched in light and pose, with your required disclosures on it. Chicago posts skip patient quotes and reviews unless your counsel clears them.
Who owns the accounts and the footage?
The practice keeps the accounts, the logins, and every frame shot at the office. Patheom works inside your profiles and never takes them over. Ask for the raw footage, the edits, or the scripts at any point and they are yours. Leaving does not cost you the work.
How many videos does the practice get each month?
Social posts 12 to 15 videos a month across Instagram, TikTok, and Facebook. Signature doubles that range, to 24 to 30. Every one waits for your approval before it goes live. None of them needs more than your one hour a month on camera.
What happens when someone DMs about a mole or a rash?
Nobody on our side gives medical advice or asks what a mole or rash looks like. We explain how to book a medical visit with your office and alert your team. On Signature, the front desk does this day or night. Health details belong in the exam room, not in a message thread.
How fast does a message get answered, and who answers it?
During business hours, comments and DMs are handled by Patheom's team, not by your front office. On Signature, an automated assistant covers the other hours and replies in under a minute, outages aside. It books cosmetic consults only and states that it is automated. Anything clinical is passed to your staff with an alert.
How much does it cost?
It depends on the scope. We set the price on the 15-minute call and send it to you in writing.
When do I know the price?
Before anything is filmed. Scope and price come in writing after the call, and nothing starts until you say yes.
Is my business a fit?
We build for established businesses doing $1M a year or more. Close to that and growing? Tell us on the call.
Do you have proof?
Our founders have taken local businesses to millions of views. We'll show you the screenshots on the call.
Who runs Patheom?
Four founders run Patheom. Giancarlo Guccione takes the calls, answers the phone listed here, and runs the monthly strategy call on Signature.
