What does Patheom do on Meta ads?
We plan, build, run, and report on your Facebook and Instagram ads.
We write the offer, cut the creative from your filming day, and set the targeting. Then we watch the numbers every week and adjust.
Meta ads
Meta ads for qualified leads, not cheap clicks.
Patheom runs Facebook and Instagram ads for owner-run local businesses across Chicagoland.
The creative comes from the same filming day as your videos, so the ads look like your business. We build every campaign around leads who fit the job, then report on what booked.
DemoMeta ads
From one shoot to a booked call.
How a lead moves through the ads we build. Every step screens for fit before your team picks up the phone.
- 01
One filming day
Real footage of your crew and your work.
- 02
Ad creatives
Cut into hooks and formats for Facebook and Instagram.
- 03
Qualified lead form
Three questions: the project, the area, the timeline.
- 04
Booked call
A fit lead picks a time on your calendar.
Straight answers
How we run Meta ads.
Why aim for qualified leads instead of cheap clicks?
Cheap clicks rarely turn into booked work, and qualified leads do.
We set campaigns to count real leads, not just clicks. Lead forms ask the questions your team would ask. That screens out people who were never going to buy.
Where does the ad creative come from?
From the same filming day as your organic videos.
Your people, your space, and your work. Ads that look like your feed feel familiar when someone looks you up.
Who pays for the ad spend?
You pay Meta directly for ad spend, separate from our fee.
You set the budget. We show you where it went and what it brought in.
What's in
Every part of the campaign.
- An offer and campaign plan
- Creative cut from your filming day
- Targeting by the areas you serve
- Lead forms that ask qualifying questions
- Leads sent to your phone or inbox fast
- Weekly numbers on leads and bookings
- Pixel and conversion setup on your site
- Monthly review of what to change
How it works
Call. Film. Launch.
- 1
A 15-minute call.
We agree on what a qualified lead means for you. Price and scope come in writing.
- 2
Film and build.
We film the creative and build the campaign. You approve the ads before they run.
- 3
Launch and adjust.
We watch leads and bookings each week. The numbers decide what runs next.
Where we work
Where we run ads.
Also from Patheom
Pair it with the rest.
- 01
Filmed in person
Short-form video
Scripted, filmed at your business, edited, and posted for you.
- Scripts written around what customers ask
- One or two filming days a month
- Posted to Instagram, TikTok, and Facebook
- You approve every video first
- 02
Design, build, manage
Websites
Your site should turn visits into calls. We build it to do that.
- Designed around how your customers buy
- Call, text, and booking on every page
- A built-in assistant that answers 24/7
- Hosted, updated, and fixed every month
FAQ
Meta ads questions.
How much do Meta ads cost for a local business?
There are two parts: the ad spend you pay Meta, and our fee. You set the spend. Our fee depends on scope and comes in writing after a 15-minute call.
What counts as a qualified lead?
Someone in your area who fits the work and wants to talk. We agree on that on the first call and build the ads around it.
Do I need to film with you to run ads?
It helps, because real footage from your business is the creative. If you already have good footage, we can start with it.
Are Meta ads part of a video plan?
Signature includes one named offer with ads behind it. Ads can also be scoped on their own or added to Social.
Who owns the ad account?
Your business does. We work inside it, and the ads, audiences, and results stay with you.
Talk about your ads.
We'll text you within one business day. If it looks like a fit, you can pick a call time right after sending.
Next step
Fifteen minutes on the phone. You decide after.
Price and scope come in writing before we start. We film in person across Chicagoland and the North Shore.