Our customers call when something breaks. Why would Instagram matter?
Emergency work still belongs on the phone, and your emergency line sits in every profile bio. Content earns its keep on planned jobs: a new system, a tankless swap, a panel upgrade. Those homeowners look your company up before they let a crew in the house.
We run HVAC, plumbing, and electrical under one name. How do you split the feed?
One brand, one feed, and every trade gets its turn each month. Southern California summers lean on AC, and Chicago winters lean on furnaces and boilers. Water heaters, repipes, and panel upgrades fill in all year. The feed should look like the whole company.
My techs are on the clock. Will filming slow them down?
We film around your schedule, on installs and maintenance visits already booked. A tech gives us a few minutes at a natural stopping point, then gets back to work. We film in a home only with the homeowner's signed OK, and anyone on camera signs a release. House numbers and kids stay out of frame, and you approve every video first.
What does a month of posting add up to?
A month on Social produces 12 to 15 videos from jobs already on your board. Signature produces 24 to 30, enough to give HVAC, plumbing, and electrical each a lane. You see every cut before it posts, and nothing goes up without your yes.
Whose accounts are these, and whose footage?
Your company owns the Instagram, TikTok, and Facebook accounts the whole time, and we work inside them. Footage from your installs and your shop belongs to you, not to us. If we stop working together, your company keeps every video, every script, and the reply library.
Do you work with home service companies in Burbank and the Chicago suburbs?
Patheom works in person in Burbank, across Los Angeles, and through the Chicago metro. A filming day means one of us in your shop or on the job. Bring your service area to the 15-minute call and we will say whether we cover it. That call also puts your price and scope in writing, before any filming.
We already have CSRs on the phones. Do we need the front desk?
A shop with staffed CSRs often does not need the front desk at all. On Signature, it earns its place after hours, when offer ads keep bringing in messages. If your CSRs already work Instagram and Facebook messages, keep them there. Content and ads run fine without it.
How much does it cost?
It depends on the scope. We set the price on the 15-minute call and send it to you in writing.
When do I know the price?
Before anything is filmed. Scope and price come in writing after the call, and nothing starts until you say yes.
Is my business a fit?
We build for established businesses doing $1M a year or more. Close to that and growing? Tell us on the call.
Do you have proof?
Our founders have taken local businesses to millions of views. We'll show you the screenshots on the call.
Who runs Patheom?
Four founders run Patheom. Giancarlo Guccione takes the calls, answers the phone listed here, and runs the monthly strategy call on Signature.
