Nobody buys an engagement ring off Instagram. Why film?
Engagement rings do get bought in your showroom, not in a feed. The looking starts on a phone weeks before anyone walks into Beverly Hills or the Gold Coast. Videos of your bench and your design process put your store on the short list. Referrals do the same homework before they call.
We don't want our cases or safe on camera. Is that a problem?
Security stays off camera by plan, and we set that up before the first filming day. We shoot the bench, your hands, and pieces on a tray, never the safe or vault. Cases stay out of frame if you want them out. Nothing posts in real time, and nothing says when you or your team are traveling.
What will the videos say about diamonds and gemstones?
Every claim about a stone is one you approved before it reached a script. Grades come from the lab report, and lab-grown stones are called lab-grown every time. Treatments and simulants get disclosed, and nothing cast is called handmade. Patheom writes no grade, value, or investment claim on its own.
Can you film a custom ring without spoiling the proposal?
A proposal stays a surprise because the client signs a release and sets the timing. We plan filming days around the build's big stages, from wax to setting. Nothing posts on any account, Stories and ads included, until the client says the proposal happened. Then the whole build can post as a series.
How much of my time does this take each month?
A jeweler spends about an hour a month on camera, and we book it around your appointments. The rest of the day runs at the bench with your setter and polisher. Scripts arrive written, so there is nothing to prepare between clients.
What if I hate a cut before it goes out?
A video you dislike never posts, because approval is the gate on every cut. Tell us what missed and we cut it again. On Signature, the new cut reaches you within one business day. A video that trails your account's 30-day average at 48 hours gets re-cut and reposted once, free.
What is settled before you film in our store?
A 15-minute call sets the plan, and the price and scope reach you in writing first. One filming day per month comes with Social, and two with Signature. Both are paid, and the films, the scripts, and the raw footage stay yours.
How much does it cost?
It depends on the scope. We set the price on the 15-minute call and send it to you in writing.
When do I know the price?
Before anything is filmed. Scope and price come in writing after the call, and nothing starts until you say yes.
Is my business a fit?
We build for established businesses doing $1M a year or more. Close to that and growing? Tell us on the call.
Do you have proof?
Our founders have taken local businesses to millions of views. We'll show you the screenshots on the call.
Who runs Patheom?
Four founders run Patheom. Giancarlo Guccione takes the calls, answers the phone listed here, and runs the monthly strategy call on Signature.
