Our implant patients are older. Are they even on Instagram?
Plenty of implant patients live on Facebook, and every video posts there as well as Instagram and TikTok. We cut the implant videos for that viewer: captions on, plain words, one question at a time. On Signature, a weekly report lists what went up and what got booked.
We also do general dentistry. Does this still fit?
Cosmetic and implant cases are the point, so a practice that also does general dentistry still fits. We film veneers, bonding, single implants, and full arches, and on Signature we advertise them. Hygiene and recall stay exactly as they are. Nothing we post calls a general dentist a specialist, and Illinois's specialty disclaimer goes where it applies.
Can you film a full-arch case or a smile makeover from start to finish?
A full-arch case can be filmed end to end once the patient signs consent, never under sedation. We work with your coordinator so the consult and the final reveal land on filming days. Your team sends clips from the visits in between, on a practice phone. Your practice approves every before-and-after: same light and angle, no retouching, disclosures on screen.
How many videos go up in a month?
Social puts 12 to 15 videos a month on Instagram, TikTok, and Facebook. Signature raises that to 24 to 30. We check each video at 48 hours. One that underperforms your account's own 30-day average gets re-cut once and posted again, at no cost.
What does the front desk say when someone asks about financing?
On Signature, the front desk says financing options are covered at the consult, then offers two times. It never quotes a monthly payment or tells anyone they will qualify. Insurance questions get only what your office approves, like which plans you take. Anything about a patient's own benefits goes to your staff.
Who answers a DM that comes in while we are in surgery?
Patheom answers comments and DMs during business hours, so nobody at the office watches the inbox. On Signature, an automated front desk covers nights and weekends and books consults into slots you open. It tells people up front that it is automated. Clinical questions get handed to your team with an alert.
Do you work with dental practices in Orange County and Chicago?
Orange County, Irvine, and the Chicago area are all places we film in person. A crew comes to your operatory, one or two days a month, never a video call. Los Angeles and the rest of Southern California are covered too.
How much does it cost?
It depends on the scope. We set the price on the 15-minute call and send it to you in writing.
When do I know the price?
Before anything is filmed. Scope and price come in writing after the call, and nothing starts until you say yes.
Is my business a fit?
We build for established businesses doing $1M a year or more. Close to that and growing? Tell us on the call.
Do you have proof?
Our founders have taken local businesses to millions of views. We'll show you the screenshots on the call.
Who runs Patheom?
Four founders run Patheom. Giancarlo Guccione takes the calls, answers the phone listed here, and runs the monthly strategy call on Signature.
