Our senior stylists are booked out. Why do we need content?
Senior stylists stay booked. Newer stylists rarely do. Videos show new clients which stylists have openings this week and what each one does best. The salon account also shows stylists you want to hire what the floor is like.
Our stylists already post their own work. What changes?
A stylist's personal account sells that stylist. The salon account sells the salon, the whole floor, and the right chair for each new client. Patheom films any stylist who wants camera time and tags them. We never run anyone's personal account.
We have more than one location. How does filming work?
Filming days rotate between your salons, so every location and its stylists show up in the feed. Replies know which team works where and on which days. A second or third salon changes the scope, priced on the call and confirmed in writing.
How much of my week does a filming day take?
A salon filming day takes about an hour of the owner's time on camera each month. Patheom picks a slower weekday and films your stylists, the floor, and the work between clients. No client waits on the crew, and no chair sits empty for a shot.
How many videos does a salon get in a month?
Social posts 12 to 15 short videos a month to Instagram, TikTok, and Facebook. Signature posts 24 to 30. Patheom shoots them on one or two filming days at the salon. You watch each cut before it goes up.
Will a color correction get quoted over DM?
Color corrections never get priced from a photo or a message. Patheom offers consult times instead, so your color lead sees the hair first. On Signature, the front desk does the same at any hour and alerts your team. It shares only services you have priced, like a cut or a gloss.
Who owns the footage and the salon's accounts?
The footage, the finished videos, and the handles stay the salon's property. Patheom posts to your accounts and hands the files back on request. Should the work ever wind down, every video and script remains the salon's.
How much does it cost?
It depends on the scope. We set the price on the 15-minute call and send it to you in writing.
When do I know the price?
Before anything is filmed. Scope and price come in writing after the call, and nothing starts until you say yes.
Is my business a fit?
We build for established businesses doing $1M a year or more. Close to that and growing? Tell us on the call.
Do you have proof?
Our founders have taken local businesses to millions of views. We'll show you the screenshots on the call.
Who runs Patheom?
Four founders run Patheom. Giancarlo Guccione takes the calls, answers the phone listed here, and runs the monthly strategy call on Signature.
