Patheom

For Med Spas

Marketing done for you, for med spas in Southern California and Chicago.

Patheom is a med spa marketing agency in Los Angeles, West Hollywood, and Chicago. Your injectors are booked back to back. Your coordinators are checking people in, answering phones, and selling memberships. New patients want to watch an injector before they trust one with their face. They look for the hands, the room, and how your team talks through a treatment. A feed of specials can't show them that.

Filming happens at your spa in person, once or twice a month. We write the scripts, shoot between appointments, then edit and post. You approve every video, and you're on camera one hour a month. We answer comments and DMs too. On Signature, replies run around the clock, and one offer gets ads behind it.

What we do

Three things, built for med spas.

Content

A med spa filming day works around your book. We set up in a free treatment room and shoot between appointments. Your injector answers the questions patients bring to every consult. Does it hurt? How long does it last? What will swelling look like? We film the room, the check-in, and the aftercare talk. Patients appear on camera only with written consent. Before-and-afters carry your required disclosures, and you approve every one.

Offers and ads

On Signature

On Signature, we build one named offer for new patients, like The First Syringe Visit. It's a consult with your lead injector, then lip filler if it's a fit. A membership that already sells can be the offer instead. We film it and run ads that open a DM, so every click lands in your inbox. You set the budget and pay the ad platform, separate from our fee.

The inbox

Med spa DMs repeat themselves: filler, tox, laser, memberships, and what's open this week. On Signature, a 24/7 front desk answers in under a minute, outages aside, and books to your calendar. It's AI, set to your hours, voice, and approved prices. It tells people it's an automated assistant. It never gives medical advice, asks about health in a DM, or comments on a photo. It books the consult and alerts your team to anything clinical. We sign a BAA. It doesn't cover Instagram or Facebook.

Scripts

Three videos we'd film first.

  1. 01What I tell every first-time lip filler patient before we start
  2. 02Why your tox wore off sooner than you expected
  3. 03The treatments I say no to, even when a patient asks

Services

Two ways to work with us.

Price and scope are set on the 15-minute call and sent in writing before we start.

Signature

Full plan

For businesses ready to grow, with ads and a front desk if you book by message.

Strategy, two filming days, ads, and weekly numbers. The full plan.

  • Two filming days a month
  • 24 to 30 videos, scripted and edited
  • Posted to Instagram, TikTok, and Facebook
  • One named offer, with ads on your budget
  • Weekly report with what booked
  • Monthly strategy call with Giancarlo
  • Edits and caption changes back within 24 hours, Monday to Friday
  • Comments and DMs answered
  • A 24/7 front desk that books, if you book by message

Social

Content only

For businesses that need to show up every week.

The content engine. One filming day, a month of videos.

  • One filming day a month
  • 12 to 15 videos, scripted and edited
  • Posted to Instagram, TikTok, and Facebook
  • Monthly report
  • Comments and DMs answered in business hours

How it starts.

  • A 15-minute call. We look at your page before we get on.
  • Price and scope in writing before anything is filmed.
  • Day one is your first filming day. First posts go up within 3 days.
  • You approve every video before it posts.
  • If we run ads, you pay the ad platform for the spend, separate from our fee.
  • A report every month. Your numbers pick what we film next.

Add-ons

  • Extra filming day.
  • TikTok Shop and influencer seeding, for product lines.
  • Multi-location.

Scoped on the call.

The inbox

9:04 PM.She asks three med spas about her first lip filler.

She's on the couch, sending the same question to three spas. On Signature, yours replies at 9:05, says it's an automated assistant, and offers Thursday or Friday. She picks Thursday at 2:30 before bed. She meets your injector before anyone picks up a syringe.

The Signature front desk. Your voice, your approved prices, booked to your calendar.

A DM at 9:04 PM. hi! thinking about lip filler for the first time. any openings this week? The reply at 9:05 PM. Hi, automated assistant here. First-timers meet our injector before anything else. Thursday at 2:30 or Friday at 11? Booked: Thursday, 2:30 PM. Lip filler consult.

FAQ

Questions from med spas.

Can you film treatments on real patients?

Treatments can be filmed on real patients once written consent is signed. The first videos we shoot need no patient at all. They are your injector answering real consult questions on camera, in your own treatment room.

We already post every week. What would change?

Posting weekly is not the same as showing who holds the syringe. We film your injector answering real consult questions across one or two filming days each month. A video below what your account usually does at 48 hours earns one free re-cut and repost. Whoever posts for you now can keep running Stories and promos.

Who should be on camera, the owner or the injector?

Whoever patients meet and trust at the consult should be on camera, owner or injector. A nurse injector or the medical director works just as well. One of them gives an hour a month, and the others can join when they want to.

Do we know what this costs before you film?

Yes. Cost and scope are decided on the 15-minute call and confirmed in writing. No camera arrives at your spa until you approve those terms. Social and Signature are both paid plans. Social includes one shoot day a month, Signature two.

What if I hate a video you send over?

Nothing posts without your yes, so a video you hate never reaches the feed. Tell us what is wrong and we re-cut it, or drop it and shoot something else. Signature turns edits around inside one business day.

Do you work with med spas in West Hollywood and Chicago?

West Hollywood, the rest of Los Angeles, and Chicago itself all sit inside our filming range. A crew shows up at your spa, so nothing depends on you shooting your own clips. Orange County is on the map as well, along with the rest of the region.

Will the front desk answer questions about side effects?

Questions about bruising, swelling, or a reaction go to your nurse or injector with an alert. The front desk on Signature never asks for health details in a DM. Social messages are the wrong place for a medical history. It sticks to hours, memberships, approved prices, and booking the consult.

How much does it cost?

It depends on the scope. We set the price on the 15-minute call and send it to you in writing.

When do I know the price?

Before anything is filmed. Scope and price come in writing after the call, and nothing starts until you say yes.

Is my business a fit?

We build for established businesses doing $1M a year or more. Close to that and growing? Tell us on the call.

Do you have proof?

Our founders have taken local businesses to millions of views. We'll show you the screenshots on the call.

Who runs Patheom?

Four founders run Patheom. Giancarlo Guccione takes the calls, answers the phone listed here, and runs the monthly strategy call on Signature.

Tell us about your business.

We'll text you within one business day to set up the 15-minute call.

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