Most of our new patients come from dentist referrals. Why post videos?
Parents look you up after a referral, and what they find decides whether they call. Videos of the doctor explaining timing and options make that first call easier. Nothing we post knocks general dentists, so your referring offices can share the videos too.
How do you film kids and teens?
Any minor on camera needs a parent or guardian to sign your media release first. We film only after your team has that release, and we pull a video if it is withdrawn. Last names, school logos, and team jerseys stay out of frame, and we never tag a minor. Most videos need no patient at all, just the doctor answering parent questions.
Can you film a debond and post the before-and-after?
A debond can be filmed once the patient signs your media release, or a parent does. We catch the brackets coming off and the first look in the mirror. The before-and-after uses your own records photos, taken the same way, never filtered. Your practice approves each set, with the required disclosures on screen instead of buried in a caption.
What if the doctor does not like a video?
No video posts until the doctor approves it, so a video you dislike simply never goes up. Tell us what is off and we re-cut it. On Signature, edits come back within 24 hours, Monday to Friday.
How much time does a filming day take from the practice?
Filming runs one or two days a month at your office, inside hours you pick. The doctor's hour on camera does not have to happen in one sitting. Everything else is shot around patients: the bays, the scanner, your coordinator, and your schedulers.
What happens when a teen messages us directly?
Questions about hours and first visits go to our team, or to the front desk on Signature. If someone says they are under 18, either one asks a parent or guardian to book. Neither asks for health details or photos, and neither comments on a photo. Broken brackets and poking wires get your after-hours number and an alert to your team.
How do you set the price before we start?
A short call sets the scope and the price, and we send both in writing. Filming starts after the doctor signs off on that. Both Social and Signature are paid, and the call sorts out which one fits the schedule. The videos and the scripts stay with your practice.
How much does it cost?
It depends on the scope. We set the price on the 15-minute call and send it to you in writing.
When do I know the price?
Before anything is filmed. Scope and price come in writing after the call, and nothing starts until you say yes.
Is my business a fit?
We build for established businesses doing $1M a year or more. Close to that and growing? Tell us on the call.
Do you have proof?
Our founders have taken local businesses to millions of views. We'll show you the screenshots on the call.
Who runs Patheom?
Four founders run Patheom. Giancarlo Guccione takes the calls, answers the phone listed here, and runs the monthly strategy call on Signature.
