Patheom

Southern California

Marketing done for you in Burbank.

Patheom is a marketing agency in Burbank for HVAC, plumbing, electrical, remodeling, and med spa companies. Burbank is block after block of houses built from the 1920s through the postwar years. East Valley summers run hot, and older pipes and panels wear out. Remodelers have a steady line of kitchens, additions, and backyard ADUs. Med spas serve plenty of people who work in front of a camera.

Burbank knows production. Plenty of your customers work in it, and they spot stock footage in a second. So we shoot on a phone and film the real work. Your tech swapping a condenser in a side yard. Your crew framing an ADU. Your injector walking through a consult. We script, edit, and post it, and each video waits for your sign-off.

Where we film

The blocks we know in Burbank.

Magnolia Park packs small older houses around Magnolia Boulevard and Hollywood Way. Above Glenoaks Boulevard, hillside homes climb toward the Verdugo Mountains. Service calls up there start with a steep driveway. The Rancho keeps horse properties between Riverside Drive and the Los Angeles River. Downtown runs along San Fernando Boulevard. Medical offices cluster near the hospital on Buena Vista Street. West of downtown, Olive Avenue runs into the Media District and the studio lots.

Downtown Burbank

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Filming day

A filming day in Burbank.

Burbank filming days start early, before the heat hits. On a service call, the tech explains the problem and the fix. On a remodel, we follow the job from open walls to the finished kitchen. No camera goes inside a house until the homeowner signs a written release. Med spa patients go on camera only if they consent in writing, and we sign a BAA first. Near Hollywood Burbank Airport, we pause for takeoffs.

The three things

Content, ads, and the inbox, in Burbank.

Burbank is small enough that word travels block by block. A neighbor names a plumber or an injector, and people check the feed before they call. A clip of your tech on a Magnolia Park panel swap passes that check. On Signature, a named offer, like The Whole-House Checkup, runs on ads you fund. We put your CSLB license number into each ad and onto your profiles. The license is yours. For trade and remodeling jobs, replies book the visit and never quote a price or a date.

Services

Two ways to work with us.

Price and scope are set on the 15-minute call and sent in writing before we start.

Signature

Full plan

For businesses ready to grow, with ads and a front desk if you book by message.

Strategy, two filming days, ads, and weekly numbers. The full plan.

  • Two filming days a month
  • 24 to 30 videos, scripted and edited
  • Posted to Instagram, TikTok, and Facebook
  • One named offer, with ads on your budget
  • Weekly report with what booked
  • Monthly strategy call with Giancarlo
  • Edits and caption changes back within 24 hours, Monday to Friday
  • Comments and DMs answered
  • A 24/7 front desk that books, if you book by message

Social

Content only

For businesses that need to show up every week.

The content engine. One filming day, a month of videos.

  • One filming day a month
  • 12 to 15 videos, scripted and edited
  • Posted to Instagram, TikTok, and Facebook
  • Monthly report
  • Comments and DMs answered in business hours

How it starts.

  • A 15-minute call. We look at your page before we get on.
  • Price and scope in writing before anything is filmed.
  • Day one is your first filming day. First posts go up within 3 days.
  • You approve every video before it posts.
  • If we run ads, you pay the ad platform for the spend, separate from our fee.
  • A report every month. Your numbers pick what we film next.

Add-ons

  • Extra filming day.
  • TikTok Shop and influencer seeding, for product lines.
  • Multi-location.

Scoped on the call.

FAQ

Burbank questions.

Our customers work in production. Won't phone video look cheap?

Burbank viewers spot staged footage in a second and keep scrolling. Phone video of a real service call or a framed ADU reads as honest instead. We still light it, frame it, and cut it properly, and nothing posts without your OK.

Can you film a service call without slowing the tech down?

Ride-alongs happen on calls you already booked, so the tech works at normal speed. The homeowner signs a written release before the camera comes inside. The explaining gets filmed once the fix is finished and the tool bag is packed.

How much time does the owner actually put in each month?

One hour a month in front of the camera is the whole ask of an owner. Filming days cover the techs, the crews, and the job without the owner standing by. Approving the cuts takes a few minutes on a phone.

Who owns the accounts and the raw footage?

Accounts, raw footage, and cut videos stay with the company that paid for the work. Patheom posts as you, and the logins never leave your side. Walk away and the scripts and the saved replies go with you too.

What if a video does not land?

Patheom checks every posted video at the 48-hour mark. One that trails what the account normally gets is cut again and reposted, free, once. Before any of that, the 15-minute call settles cost and scope in writing.

Do you work with trade companies around Magnolia Park?

Patheom films in person across Burbank, from panel swaps in Magnolia Park to hillside calls above Glenoaks. Established trade companies, remodelers, and med spas are the fit here. Estimates get booked as visits, never quoted in a message.

Our customers call to book. Can we skip the front desk?

A service company that books by phone can skip the front desk, and the content still works. On Signature, a med spa that books by message gets the 24/7 front desk instead. It identifies itself as an automated assistant and books to your calendar. Health questions go to your staff, never into a DM thread.

How much does it cost?

It depends on the scope. We set the price on the 15-minute call and send it to you in writing.

When do I know the price?

Before anything is filmed. Scope and price come in writing after the call, and nothing starts until you say yes.

Is my business a fit?

We build for established businesses doing $1M a year or more. Close to that and growing? Tell us on the call.

Do you have proof?

Our founders have taken local businesses to millions of views. We'll show you the screenshots on the call.

Who runs Patheom?

Four founders run Patheom. Giancarlo Guccione takes the calls, answers the phone listed here, and runs the monthly strategy call on Signature.

Tell us about your business.

We'll text you within one business day to set up the 15-minute call.

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