Patheom

Southern California

Marketing done for you in Orange County.

Patheom is a marketing agency for Orange County pool builders, orthodontists, and cosmetic dentists. The county runs on backyards and family calendars. Pool crews move from Yorba Linda to San Clemente. Orthodontists book the after-school hours with teens, and cosmetic dentists book the parents. These are established offices and companies, with coordinators and crews. Marketing is the job that keeps sliding to next week.

Buyers here do their homework. A family compares orthodontists before the first visit. A homeowner lives with a pool long after the crew leaves. So they watch first. The doctor explaining a plan, the crew setting steel, the backyard lit up at dusk. Patheom handles all of it: scripts, filming, editing, and posting once you approve.

Where we film

The blocks we know in Orange County.

Pools and outdoor kitchens go in where the lots open up. Villa Park, Orange Park Acres along Santiago Canyon Road, and Yorba Linda off Imperial Highway. Anaheim Hills south of the 91, and Coto de Caza in south county. The families behind those backyards also fill orthodontic chairs. Medical offices ring La Veta Avenue in Orange and Medical Center Road in Mission Viejo. Cosmetic dental offices spread from Tustin to Costa Mesa and Newport Beach.

Santa Ana and Tustin

Map loads from OpenStreetMap when you tap.

Filming day

A filming day in Orange County.

Pool builds get filmed on the days that show progress, from the dig to the first fill. Before we film at a family's house, the homeowner signs a release in writing. Dental and orthodontic offices get busy after school, so we film chairside in the morning. Patients appear only after written consent, and a parent or guardian signs for minors.

The three things

Content, ads, and the inbox, in Orange County.

OC families make big decisions together, often after dinner. That is when the DMs come in. Is my son ready for braces? Could a spa fit beside the patio? On Signature, ads on your budget carry one named offer, and a 24/7 front desk replies. It tells people up front that it is an automated assistant. It books the consult or site visit and leaves the answer to your doctor or designer. It keeps health details out of Instagram and Facebook messages.

Services

Two ways to work with us.

Price and scope are set on the 15-minute call and sent in writing before we start.

Signature

Full plan

For businesses ready to grow, with ads and a front desk if you book by message.

Strategy, two filming days, ads, and weekly numbers. The full plan.

  • Two filming days a month
  • 24 to 30 videos, scripted and edited
  • Posted to Instagram, TikTok, and Facebook
  • One named offer, with ads on your budget
  • Weekly report with what booked
  • Monthly strategy call with Giancarlo
  • Edits and caption changes back within 24 hours, Monday to Friday
  • Comments and DMs answered
  • A 24/7 front desk that books, if you book by message

Social

Content only

For businesses that need to show up every week.

The content engine. One filming day, a month of videos.

  • One filming day a month
  • 12 to 15 videos, scripted and edited
  • Posted to Instagram, TikTok, and Facebook
  • Monthly report
  • Comments and DMs answered in business hours

How it starts.

  • A 15-minute call. We look at your page before we get on.
  • Price and scope in writing before anything is filmed.
  • Day one is your first filming day. First posts go up within 3 days.
  • You approve every video before it posts.
  • If we run ads, you pay the ad platform for the spend, separate from our fee.
  • A report every month. Your numbers pick what we film next.

Add-ons

  • Extra filming day.
  • TikTok Shop and influencer seeding, for product lines.
  • Multi-location.

Scoped on the call.

FAQ

Orange County questions.

Can teens in braces appear in your videos?

Patients under 18 appear only with written consent from a parent or guardian. The first round of videos can skip patients entirely. Your orthodontist answers what Orange County parents ask at every consult. The practice signs off on each before-and-after, and every image carries California's required disclosures.

How do you film a pool build that runs for weeks?

Filming days land on the milestones: the dig, the shotcrete, the first fill. Your site lead can send phone clips in between, so one build becomes a long series. Patheom adds your CSLB license number to each profile and, on Signature, to every ad. That license belongs to you.

Does Patheom sign a BAA with our practice?

Patheom signs a BAA with the practice before the first filming day. On Signature, the front desk handles scheduling and the prices you have approved. It never touches patient records, and anything clinical reaches your team with an alert.

How do we find out the price?

Price and scope get settled on the 15-minute call, then sent to you in writing. Nothing gets filmed until those terms are in your hands. Social books one filming day a month. Signature books two, plus ads running on your budget.

What if I see a video I do not like?

No video posts until you have watched it, so a clip you dislike never reaches your feed. Tell us what missed and we re-cut it before anything goes out. If a posted video sits under your account's 30-day average after 48 hours, we re-cut it. It goes out again free, once per video.

What does a month on Social look like?

One filming day covers the county, and 12 to 15 short videos come out of it. Each one waits for your approval before it posts to Instagram, TikTok, or Facebook. A monthly report lands after that, showing what went out.

Do Orange County families really book from a message?

Families here compare options after dinner, and the questions land in DMs that evening. Answering that night puts the consult on the calendar while the family is still deciding. On Signature, a front desk replies at that hour and says it is an automated assistant.

How much does it cost?

It depends on the scope. We set the price on the 15-minute call and send it to you in writing.

When do I know the price?

Before anything is filmed. Scope and price come in writing after the call, and nothing starts until you say yes.

Is my business a fit?

We build for established businesses doing $1M a year or more. Close to that and growing? Tell us on the call.

Do you have proof?

Our founders have taken local businesses to millions of views. We'll show you the screenshots on the call.

Who runs Patheom?

Four founders run Patheom. Giancarlo Guccione takes the calls, answers the phone listed here, and runs the monthly strategy call on Signature.

Tell us about your business.

We'll text you within one business day to set up the 15-minute call.

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