Our patients value privacy. Why would they follow us online?
Plenty of Beverly Hills patients watch a practice for months without ever following it. The videos show the surgeon, the room, and the thinking behind a plan. Nobody is filmed without written consent, and no post goes live until you approve it.
How do you talk about diamonds without overpromising?
Jewelry videos stay on the design, the setting, and the bench work. Grade, certification, and investment claims stay out of every script we write. You approve each line before it posts. A question about one specific stone goes straight to your team.
Which before-and-after photos can go on the feed?
Before-and-after posts run only on cases the practice picks, with written patient consent on file. The practice signs off on each post and its required disclosures first. A photo someone sends by DM never gets a public comment back.
Does the surgeon have to be the one on camera?
The surgeon, dermatologist, or jeweler people ask for by name is who buyers want to hear. That comes to one hour a month in front of a phone. Your team, the consult rooms, and the bench fill out the rest of the filming day.
How does the first month actually run?
Day one is the first filming day, usually the week after the call. First posts are live within three days of that. Scope and price are settled on the 15-minute call beforehand. You have both in writing before the camera comes out.
Who owns the footage shot inside our practice or store?
Every clip shot at your practice or store belongs to you, raw and edited. Your accounts stay in your name, with your people on them. Should the work end later, the footage and the scripts remain yours.
Can you film in the Golden Triangle without crowds in the shot?
Rodeo Drive and Brighton Way are quiet early, so jewelry filming happens before the doors open. Surgeons and dermatologists are filmed between patient blocks, never in the OR. Anyone who appears in frame, client or patient, signs consent first.
How much does it cost?
It depends on the scope. We set the price on the 15-minute call and send it to you in writing.
When do I know the price?
Before anything is filmed. Scope and price come in writing after the call, and nothing starts until you say yes.
Is my business a fit?
We build for established businesses doing $1M a year or more. Close to that and growing? Tell us on the call.
Do you have proof?
Our founders have taken local businesses to millions of views. We'll show you the screenshots on the call.
Who runs Patheom?
Four founders run Patheom. Giancarlo Guccione takes the calls, answers the phone listed here, and runs the monthly strategy call on Signature.
