Patheom
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Southern California

Marketing done for you in Newport Beach.

Patheom is a social media marketing agency for plastic surgeons, pool builders, and jewelers in Newport Beach. Buyers here take the long look. A patient follows a surgeon for a season before asking about a consult. A Newport Coast homeowner saves pool builds for months. A couple shops for a ring over several weekends. By then they have mostly decided whose work they trust.

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That long look happens on Instagram, TikTok, and Facebook. An established surgical practice, pool company, or jeweler rarely has spare hours for a feed. So Patheom writes the scripts, films at your place one or two days a month, edits, and posts. The surgeon or owner gives us one hour on camera a month. Nothing goes live until you approve it.

Where we film

The blocks we know in Newport Beach.

Surgical practices cluster in Newport Center, around Fashion Island. Many sit in the office towers along Newport Center Drive. More suites line Hospital Road, beside the hospital campus off Coast Highway. Fine jewelry shoppers browse the open-air walks at Fashion Island. Up the hill, Newport Coast Drive climbs past gated streets with deep backyards. Pool and outdoor living work runs through Newport Coast, Spyglass Hill, Big Canyon, and Dover Shores.

Newport Harbor, Newport Beach

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Filming day

A filming day in Newport Beach.

At the practice, we film before the first consult, in a room you clear for us. Recovery areas stay off camera unless you want them shown, and patients are filmed only with written consent. Backyard builds get filmed once the homeowner signs a written release. House numbers stay out of frame. In the showroom, we film the case, the bench, and the owner explaining a design. Mornings work best, before Coast Highway fills.

The three things

Content, ads, and the inbox, in Newport Beach.

Polish is expected in Newport, so polish alone sets no one apart. Content shows judgment instead: the case a surgeon turns down, why a pool faces the view. The practice approves every before-and-after, with the disclosures California requires. The inbox handles comments and DMs in your voice, and anything clinical goes to your practice. On Signature, ads on your budget send new people to one named offer. The Backyard Plan Visit is one example.

Services

Two ways to work with us.

Price and scope are set on the 15-minute call and sent in writing before we start.

Signature

Full plan

For businesses ready to grow, with ads and a front desk if you book by message.

Strategy, two filming days, ads, and weekly numbers. The full plan.

  • Two filming days a month
  • 24 to 30 videos, scripted and edited
  • Posted to Instagram, TikTok, and Facebook
  • One named offer, with ads on your budget
  • Weekly report with what booked
  • Monthly strategy call with Giancarlo
  • Edits and caption changes back within 24 hours, Monday to Friday
  • Comments and DMs answered
  • A 24/7 front desk that books, if you book by message
Book the 15-minute call What's in Signature

Social

Content only

For businesses that need to show up every week.

The content engine. One filming day, a month of videos.

  • One filming day a month
  • 12 to 15 videos, scripted and edited
  • Posted to Instagram, TikTok, and Facebook
  • Monthly report
  • Comments and DMs answered in business hours
Book the 15-minute call What's in Social

How it starts.

  • A 15-minute call. We look at your page before we get on.
  • Price and scope in writing before anything is filmed.
  • Day one is your first filming day. First posts go up within 3 days.
  • You approve every video before it posts.
  • If we run ads, you pay the ad platform for the spend, separate from our fee.
  • A report every month. Your numbers pick what we film next.

Add-ons

  • Extra filming day.
  • TikTok Shop and influencer seeding, for product lines.
  • Multi-location.

Scoped on the call.

Who we film

Who we film in Newport Beach.

FAQ

Newport Beach questions.

Can you film inside a Newport Center medical building?

Filming inside a Newport Center medical building works fine. We follow the building's rules for lobbies and shared halls. Your suite is where we shoot, before the first consult or in a room you clear. For medical practices, Patheom signs a BAA.

Our pool clients live behind gates. How does filming work?

The homeowner signs a written release before we film at a Newport Coast or Big Canyon house. Gate rules belong to the community, and we follow them. Addresses and house numbers stay out of frame. Your CSLB license number goes on your profiles, and on Signature, into every ad.

Fashion Island brings us foot traffic. Why add video?

Foot traffic browses, and video is how someone decides where to spend a Saturday hour. Before a couple drives to Fashion Island, they want to see who will sit with them. Patheom writes nothing about stone grades, certifications, or value, and you approve every claim.

How much of my time does filming actually take?

The surgeon or owner spends one hour in front of the camera each month. Filming happens at your Newport Beach practice, showroom, or backyard site, on days you pick. Staff, rooms, and work in progress carry the rest of the footage.

What does a month of posting look like?

Expect 12 to 15 videos on Social, or 24 to 30 on Signature, every month. Instagram, TikTok, and Facebook all get them, written and edited by Patheom. Every video waits on your approval before it goes out.

Who owns the footage and the accounts?

The accounts and the footage stay yours, including every file shot at your Newport Beach location. Patheom posts to your profiles and never takes them over. If you stop, the videos, the scripts, and the reply library stay with you.

Can you film a ring design or a backyard build on a weekend?

Weekend filming works when the weekend is when the work happens. A Newport Coast backyard often shoots best on a Saturday morning. Pick the date and Patheom plans around it. Showroom days still run before the doors open.

How much does it cost?

It depends on the scope. We set the price on the 15-minute call and send it to you in writing.

When do I know the price?

Before anything is filmed. Scope and price come in writing after the call, and nothing starts until you say yes.

Is my business a fit?

We build for established businesses doing $1M a year or more. Close to that and growing? Tell us on the call.

Do you have proof?

Our founders have taken local businesses to millions of views. We'll show you the screenshots on the call.

Who runs Patheom?

Four founders run Patheom. Giancarlo Guccione takes the calls, answers the phone listed here, and runs the monthly strategy call on Signature.

Tell us about your business.

We'll text you within one business day to set up the 15-minute call.

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