Patheom
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Southern California

Marketing done for you in Pasadena.

Patheom is a marketing agency in Pasadena for design-build firms, dermatologists, and orthodontists. Pasadena homeowners hire slowly, and with good reason. A new kitchen in a Spanish Revival house is a big decision. They want to see how a firm handles old plaster, original trim, and a family still living there. Cosmetic dermatologists and orthodontists here meet the same careful buyer, weighing a long plan before saying yes.

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What they watch before calling is the proof. For an established design-build firm, that means projects in progress and designers at the table. For a practice, it's the doctor explaining a plan in plain words. Patheom scripts, films, edits, and posts, and you approve each video. The owner or lead doctor spends one hour a month on camera.

Where we film

The blocks we know in Pasadena.

Craftsman bungalows fill the blocks of Bungalow Heaven, east of Lake Avenue. Madison Heights and Oak Knoll hold larger period homes on wide lots. Linda Vista's hillside houses sit above the Arroyo Seco. Prospect Park and the streets around the Gamble House keep some of the city's Craftsman landmarks. East near the foothills, Hastings Ranch adds postwar ranch houses. Medical offices ring the hospital at Fair Oaks Avenue and California Boulevard. South Lake Avenue's office blocks hold more practices.

Colorado Boulevard, Pasadena

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Filming day

A filming day in Pasadena.

On a remodel, the homeowner signs a written release before we film inside. The address stays off camera. We film the site, the crew, and the owner walking a client through a decision. Clear mornings put the San Gabriel Mountains behind the exteriors. At a practice, we film before the first appointment. No patient appears without written consent, and a parent or guardian signs for any child.

The three things

Content, ads, and the inbox, in Pasadena.

Pasadena homeowners judge a remodeler by how it treats an old house. Content shows the saved built-ins and the matched trim. The inbox books estimates and design consults without quoting prices or timelines. On Signature, ads on your budget run one named offer, like The Remodel Roadmap. We place your CSLB license number on each ad and profile. The license is yours alone. For practices, the same inbox books consults and sends clinical questions to your team.

Services

Two ways to work with us.

Price and scope are set on the 15-minute call and sent in writing before we start.

Signature

Full plan

For businesses ready to grow, with ads and a front desk if you book by message.

Strategy, two filming days, ads, and weekly numbers. The full plan.

  • Two filming days a month
  • 24 to 30 videos, scripted and edited
  • Posted to Instagram, TikTok, and Facebook
  • One named offer, with ads on your budget
  • Weekly report with what booked
  • Monthly strategy call with Giancarlo
  • Edits and caption changes back within 24 hours, Monday to Friday
  • Comments and DMs answered
  • A 24/7 front desk that books, if you book by message
Book the 15-minute call What's in Signature

Social

Content only

For businesses that need to show up every week.

The content engine. One filming day, a month of videos.

  • One filming day a month
  • 12 to 15 videos, scripted and edited
  • Posted to Instagram, TikTok, and Facebook
  • Monthly report
  • Comments and DMs answered in business hours
Book the 15-minute call What's in Social

How it starts.

  • A 15-minute call. We look at your page before we get on.
  • Price and scope in writing before anything is filmed.
  • Day one is your first filming day. First posts go up within 3 days.
  • You approve every video before it posts.
  • If we run ads, you pay the ad platform for the spend, separate from our fee.
  • A report every month. Your numbers pick what we film next.

Add-ons

  • Extra filming day.
  • TikTok Shop and influencer seeding, for product lines.
  • Multi-location.

Scoped on the call.

Who we film

Who we film in Pasadena.

FAQ

Pasadena questions.

Can you show restoration work without it looking like a flip?

Restoration videos stay on the detail: trim matched, built-ins saved, plaster patched by hand. Your lead carpenter explains why that matters in a Craftsman or a Spanish Revival house. The homeowner signs a written release before any interior filming.

Our dermatology practice is near the hospital on Fair Oaks. What would you film?

A Fair Oaks dermatology practice films well, starting with the doctor explaining a plan in plain words. The devices and the consult room fill out the day, and patients appear only with written consent. Every before-and-after waits on the practice's approval and its required disclosures. Patheom signs a BAA with medical practices.

Can you schedule filming around the Rose Parade and Rose Bowl events?

Filming days get booked against the Pasadena calendar, parade and stadium dates included. Colorado Boulevard closes for the parade, and big Rose Bowl nights jam the streets by the Arroyo. We pick a day when your job site or office is easy to reach.

Does a parent have to sign before a child appears on camera?

A parent or guardian signs written consent before any child is filmed, and adult patients sign their own. Orthodontic filming days land best while school is in session and the chairs sit empty. Nothing involving a patient posts until the practice approves the cut.

How many videos post each month, and where do they go?

Posting runs to Instagram, TikTok, and Facebook: 12 to 15 videos a month on Social. Signature runs 24 to 30, plus a weekly report on what posted and what booked. Your approval comes first on every single one.

How soon after the call do the first videos go live?

Week one brings your first filming day, right after the 15-minute call. Posts begin within three days of that shoot. Both plans get priced and scoped on that call, in writing before filming.

Who is answering the inbox for a practice or a design-build firm?

Comments and DMs are answered in your voice, business hours on Social. On Signature, a front desk answers around the clock and books consults and estimates to your calendar. It states that it is an automated assistant, and it never asks for health details.

How much does it cost?

It depends on the scope. We set the price on the 15-minute call and send it to you in writing.

When do I know the price?

Before anything is filmed. Scope and price come in writing after the call, and nothing starts until you say yes.

Is my business a fit?

We build for established businesses doing $1M a year or more. Close to that and growing? Tell us on the call.

Do you have proof?

Our founders have taken local businesses to millions of views. We'll show you the screenshots on the call.

Who runs Patheom?

Four founders run Patheom. Giancarlo Guccione takes the calls, answers the phone listed here, and runs the monthly strategy call on Signature.

Tell us about your business.

We'll text you within one business day to set up the 15-minute call.

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