Patheom

Southern California

Marketing done for you in Southern California.

Patheom is a content marketing agency in Southern California for remodelers, pool builders, and plastic surgeons. We film in person across Los Angeles and Orange County. We build for owners of established companies. A design-build firm with project managers and a showroom. A pool builder with crews in several backyards at once. A surgical practice whose consult calendar stays full.

A kitchen gut, a new pool, or a facelift starts on a screen, well before any call. Buyers study the finished work, the crew, and the surgeon, then make a shortlist. Patheom makes the content that puts you on it. We write the scripts, film on a phone, edit, and post after you approve each video. We need one hour of you on camera each month.

Where we film

The blocks we know in Southern California.

Plastic surgeons cluster on Bedford and Roxbury drives in Beverly Hills. Others line Ventura Boulevard in Encino and the streets around Newport Center. Remodeling follows the older housing. Craftsman streets in Pasadena. Eichler tracts in the city of Orange. Period homes in Long Beach's California Heights. Pools and outdoor kitchens go into the bigger lots. Think Woodland Hills, Calabasas, the Palos Verdes Peninsula, and San Juan Capistrano.

Los Angeles and Orange County

Map loads from OpenStreetMap when you tap.

Filming day

A filming day in Southern California.

For a builder, a filming day follows the work from site to site. One day can cover a kitchen demo in Long Beach and a finished backyard in Seal Beach. Inside a client's home, filming waits for the homeowner's written release. At a surgical practice, we film the surgeon and the consult room. A patient is filmed only after signing a written consent.

The three things

Content, ads, and the inbox, in Southern California.

Buyers here have seen every kind of glossy marketing, and they scroll past it. What holds them is an owner explaining a real choice on camera. Why this layout, why this plaster finish, why this approach to a facelift. On Signature, ads carry those videos to the towns you serve. For contractors, we add the CSLB license number to your profiles and ads. The license belongs to you.

Services

Two ways to work with us.

Price and scope are set on the 15-minute call and sent in writing before we start.

Signature

Full plan

For businesses ready to grow, with ads and a front desk if you book by message.

Strategy, two filming days, ads, and weekly numbers. The full plan.

  • Two filming days a month
  • 24 to 30 videos, scripted and edited
  • Posted to Instagram, TikTok, and Facebook
  • One named offer, with ads on your budget
  • Weekly report with what booked
  • Monthly strategy call with Giancarlo
  • Edits and caption changes back within 24 hours, Monday to Friday
  • Comments and DMs answered
  • A 24/7 front desk that books, if you book by message

Social

Content only

For businesses that need to show up every week.

The content engine. One filming day, a month of videos.

  • One filming day a month
  • 12 to 15 videos, scripted and edited
  • Posted to Instagram, TikTok, and Facebook
  • Monthly report
  • Comments and DMs answered in business hours

How it starts.

  • A 15-minute call. We look at your page before we get on.
  • Price and scope in writing before anything is filmed.
  • Day one is your first filming day. First posts go up within 3 days.
  • You approve every video before it posts.
  • If we run ads, you pay the ad platform for the spend, separate from our fee.
  • A report every month. Your numbers pick what we film next.

Add-ons

  • Extra filming day.
  • TikTok Shop and influencer seeding, for product lines.
  • Multi-location.

Scoped on the call.

Who we film

Who we film in Southern California.

FAQ

Southern California questions.

Which parts of Southern California do you film in?

Patheom films in Los Angeles County and Orange County, in person. That covers the Valley, the Westside, the South Bay, Long Beach, and the San Gabriel Valley. In Orange County the range runs from Brea down to San Clemente. If you sit outside both counties, bring it up on the 15-minute call. Scope and price get set on that call and confirmed in writing.

We sell big projects. Is short video too casual for us?

Short video is where Southern California homeowners and patients do their homework now. A walkthrough of a finished backyard answers questions a brochure cannot. A surgeon explaining recovery earns trust before the consult ever happens. Plain and accurate beats polished, and you sign off on each video.

How do before-and-after photos work for a surgical practice?

Every before-and-after image waits on your practice's approval before it posts. California requires specific disclosures on those images, and each one carries them. Patheom signs a BAA with the practice first, and health details stay out of messages.

How many videos go up in a month?

Social posts 12 to 15 videos a month, and Signature posts 24 to 30. Patheom handles the scripts, the filming, the edit, and the posting. Nothing reaches your accounts until you have approved it.

How much of my week does a filming day take?

A filming day happens once or twice a month, at your office or job site. You spend about an hour on camera across the whole month. Your crew, your space, and the work in progress carry the rest of the day.

Who owns the footage and the social accounts?

Your accounts stay in your name, and every clip filmed at your business belongs to you. The videos, the scripts, and the reply library sit with you as well. Patheom posts into those accounts and never owns them.

How much does it cost?

It depends on the scope. We set the price on the 15-minute call and send it to you in writing.

When do I know the price?

Before anything is filmed. Scope and price come in writing after the call, and nothing starts until you say yes.

Is my business a fit?

We build for established businesses doing $1M a year or more. Close to that and growing? Tell us on the call.

Do you have proof?

Our founders have taken local businesses to millions of views. We'll show you the screenshots on the call.

Who runs Patheom?

Four founders run Patheom. Giancarlo Guccione takes the calls, answers the phone listed here, and runs the monthly strategy call on Signature.

Tell us about your business.

We'll text you within one business day to set up the 15-minute call.

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