Can you film a second story going up while the family lives there?
Filming a second-story addition works fine with the family still in the house. Framing and the roof tie-in get shot from outside, and family rooms stay off camera. The homeowner signs a written release first. You see every cut before it posts.
Do you film inside our clients' homes?
Interior filming happens only with a homeowner's written release, signed before the crew and camera arrive. House numbers, family photos, and any room they want private stay out of the edit. Plenty of strong job-site videos never go past the front door.
How much of the owner's day does a filming day eat up?
The owner or lead dentist spends one hour a month on camera. That hour sits inside the filming day, and the rest follows your crew and the work. Approvals happen later, on a phone, in a few minutes.
How many videos land on the accounts each month?
Social runs 12 to 15 short videos a month to Instagram, TikTok, and Facebook. Signature runs 24 to 30. Any video sitting under your account's 30-day average after 48 hours gets re-cut and posted again, free, once.
Whose name is on the footage and the logins?
The raw footage, the finished videos, and the accounts all belong to your business. Logins stay in your name, and Patheom never holds a page hostage. The playbook we write for your account stays on your side too.
Do you work with builders and practices this side of the Valley?
Patheom films in person across Encino, from hillside lots to the Ventura Boulevard towers. The fit is established remodelers, pool builders, and cosmetic dentists. Before the 15-minute call, we read your page and your inbox so the call is specific. That call fixes scope and cost, and both go to you in writing ahead of filming.
What does the front desk tell a patient asking about implants?
On Signature, the front desk answers from what your practice approves: hours, consult steps, and approved prices. It tells people it is an automated assistant. Health history is never asked for in a DM, and clinical questions go to your team. Patheom signs a BAA with the practice.
How much does it cost?
It depends on the scope. We set the price on the 15-minute call and send it to you in writing.
When do I know the price?
Before anything is filmed. Scope and price come in writing after the call, and nothing starts until you say yes.
Is my business a fit?
We build for established businesses doing $1M a year or more. Close to that and growing? Tell us on the call.
Do you have proof?
Our founders have taken local businesses to millions of views. We'll show you the screenshots on the call.
Who runs Patheom?
Four founders run Patheom. Giancarlo Guccione takes the calls, answers the phone listed here, and runs the monthly strategy call on Signature.
