We're already booked out. Why add more content?
A full book in West Hollywood can thin fast when a provider leaves or a trend moves on. Content keeps the practice in front of people who have not booked yet. Regulars also get something easy to send a friend.
Can the videos show real treatments?
Real treatments can be filmed once the patient has signed written consent. Before-and-afters post only after the practice approves each one with its required disclosures. Many of the strongest videos need no patient at all, just the provider answering questions.
Who goes on camera at a practice with several injectors?
The provider patients book by name carries the camera time, usually the owner or medical director. That adds up to one hour a month. Other injectors, the dermatologist, or the surgeon can step in when they want to.
How many videos do we get each month?
A Social month runs 12 to 15 short videos across Instagram, TikTok, and Facebook. Signature roughly doubles it, at 24 to 30. Any video below your account's 30-day average at 48 hours gets re-cut and reposted, free, once.
What is settled before the first shoot?
Scope, price, and the filming dates get set on the 15-minute call. All of it reaches the practice in writing before anyone films. From there, Patheom scripts, shoots, and posts only what you sign off on.
Do you work with practices like ours in this part of town?
Patheom works in person across West Hollywood, from the Sunset Strip towers down to Santa Monica Boulevard. The fit is established med spas, skin practices, and surgeons with work worth showing. We read your page and your DMs before the call, then talk scope.
Who answers our DMs, and how quickly?
On Social, Patheom answers comments and DMs in your voice during business hours. Signature adds a front desk that answers DMs day and night, in under a minute. Platform outages are the exception. It opens by saying it is an automated assistant, and clinical questions go to your staff.
How much does it cost?
It depends on the scope. We set the price on the 15-minute call and send it to you in writing.
When do I know the price?
Before anything is filmed. Scope and price come in writing after the call, and nothing starts until you say yes.
Is my business a fit?
We build for established businesses doing $1M a year or more. Close to that and growing? Tell us on the call.
Do you have proof?
Our founders have taken local businesses to millions of views. We'll show you the screenshots on the call.
Who runs Patheom?
Four founders run Patheom. Giancarlo Guccione takes the calls, answers the phone listed here, and runs the monthly strategy call on Signature.
