Can you film an orthodontic practice with kids in the chair?
Children appear on camera only after a parent or guardian signs written consent. Most Irvine videos center on the orthodontist and the team, so few patients appear at all. For medical and dental practices, Patheom signs a BAA.
Irvine patients research on Google. Why bother with Instagram?
Search gets a patient to your name. Many of them then open Instagram or TikTok to see who you are. A feed of the doctor explaining aligners, veneers, or laser treatment answers that. A feed that stopped last spring raises a question you never hear.
How do before-and-afters work for a dermatology practice?
The practice approves every before-and-after before it posts, with the disclosures California requires. No patient is filmed without written consent. Most videos are built around the doctor, the consult room, and a plain explanation of the treatment.
How is price decided before we start?
Your plan and your price get settled on the 15-minute call. Both land in writing before anyone films. Social and Signature each carry a monthly price, and no filming starts before you agree.
Does the doctor have to be on camera?
The doctor carries about one hour of camera time a month, and that is the whole ask. Parents want to hear the person who will treat their kid. Your team, your rooms, and the work fill the rest of the filming day.
Do you take on practices like ours in Irvine?
Patheom works with established local businesses across Orange County, and Irvine practices sit in that range. Orthodontics, cosmetic dentistry, and dermatology are among the fields we build content for. The 15-minute call settles whether your practice is a fit.
How fast does someone answer a message from a parent?
Comments and DMs are answered in business hours on Social, in your practice's voice. On Signature, an automated front desk replies in under a minute, outages aside, and books the consult. It tells people it is automated and never asks for health details by message.
How much does it cost?
It depends on the scope. We set the price on the 15-minute call and send it to you in writing.
When do I know the price?
Before anything is filmed. Scope and price come in writing after the call, and nothing starts until you say yes.
Is my business a fit?
We build for established businesses doing $1M a year or more. Close to that and growing? Tell us on the call.
Do you have proof?
Our founders have taken local businesses to millions of views. We'll show you the screenshots on the call.
Who runs Patheom?
Four founders run Patheom. Giancarlo Guccione takes the calls, answers the phone listed here, and runs the monthly strategy call on Signature.
